Resonant Luxury, Bespoke Experiences & The Importance of the Human Factor

This intensive three-day academic programme offers an unparalleled opportunity to delve into the realm of high-end luxury in Zurich, Switzerland, a global epicentre of exceptional craftsmanship and bespoke service. The curriculum is meticulously designed to provide a comprehensive understanding of the human-centric approach that defines excellence in the luxury sector. Participants will engage with a diverse array of thought leaders, including distinguished faculty from renowned institutions, visionary entrepreneurs at the forefront of luxury innovation, and representatives from preeminent Swiss luxury purveyors.

The programme’s focus encompasses a range of prestigious industries, including hospitality, healthcare, horology, and handcrafted accessories. Central to the course is an exploration of the creation and implementation of resonant multisensory luxury experiences that transcend traditional product-centric approaches, fostering profound connections with discerning clientele. The educational methodology combines various pedagogical approaches, featuring lectures delivered by industry experts alongside interactive sessions that promote collaborative learning.

Participants will also benefit from site visits to exemplary luxury establishments, facilitating a deep comprehension of the critical human factor in luxury. This multifaceted approach provides participants with cutting-edge insights and draws inspiration from industry leaders. Set against the breathtaking backdrop of Zurich’s Swiss landscape, this programme enhances the learning experience while providing a tangible connection to the luxury ecosystem being studied. The immersive environment not only complements the academic content but also enriches participants’ understanding of the intricacies involved in luxury branding and service.

Participants will have the opportunity to join a dynamic international network of peers, fostering connections that extend beyond the duration of the programme. This networking component is integral to the holistic learning experience, providing a platform for ongoing professional growth and collaboration.

Secure your place now and embark on this journey into the heart of luxury. Purchase your tickets on Eventbrite and join us in Zurich for an immersive experience that redefines excellence through human connection and craftsmanship.