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Luxury, Communications and Marketing  Experiences

New York is global hub for business, finance, technology and culture and it provides the ideal stage for an intensive executive education program designed to help seasoned leaders enhance their strategic thinking and foster innovation within their organisations. With access to world class faculty (in a variety of disciplines from 25 campuses across the City of New York system and in other institutions of higher education), industry experts, and influential luxury industry leaders, this program blends cutting-edge research and immersive learning experiences to enhance strategic leadership capabilities and to bring about organisational transformation. This X-day, in-person program combines development of leadership skills and innovative management strategies with practical workshops in a dynamic, collaborative setting where participants will be exposed to new perspectives through guest speakers, interactive panels, and site visits to companies and cultural institutions. Tour leading New York-based established global luxury brands, visit innovative startups in the Brooklyn Navy Yard including tech, fashion and media firms. Engage with visionary senior executives and with local artisans and gain first-hand insight into innovative management strategies, design thinking and emerging technologies. The city’s diversity and dynamic energy provides a rich environment for learning, networking, and growing as an executive leader.

Program – Day 1, May 15th, New York

Welcome coffee & Introduction

Prof. Veronica Manlow

09:00 – 09:30

Design Talk

Humanity Centric Design Thinking

10:00 – 10:45

Company Visits

Visits to fashion firms

10:45 – 11:45

Break

11:45 – 12:00

Virtual Flagship Store(s) and craftsperson

Visits to luxury flagship store(s)

12:00 – 1:00

Lunch Break

12:00 – 1:00

Visits to architectural and design firms

The Luxury Space – Burns Realty

1:00 – 2:00

Team Workshop

Coaching on Presenting Your Business Idea

2:00 – 3:45

Break

3:45 – 4:00

Team Presentations – Final Presentations and Critique

Many of our industry experts will be attending and will provide feedback at the end.

4:00 – 5:45

Virtual presentation of certificates and closing reception

5:45 – 6:15

Program – Day 2

Welcome coffee & Introduction

Prof. Veronica Manlow

09:00 – 09:30

The Luxury Space

Visits to architectural and design firms – Burns Realty

09:45 – 13:00

Lunch

13:00 – 14:00

The Business of Luxury

How do we define luxury and its sectors

14:00 – 15:30

Understanding the Market

Who buys, what and why?

15:45 – 17:00

Reflection Session

What have we learnt?

17:00 – 18:00

Drinks Reception and Dinner

19:00 – 22:00

Secure your place in this transformative executive education experience. Purchase your tickets on Eventbrite and join us in New York for an immersive journey that will elevate your leadership, strategic thinking, and innovation capabilities in the world of luxury, communications, and marketing experiences.